Uncovering consumer expectations for personal data use in advertising

Clever Together Futureproof collaborated with the European Interactive Digital Advertising Alliance (EDAA)  to better understand contemporary attitudes and opinions of European consumers on to tailored, personalised advertising online.

This research is the first of its kind, engaging with a large scale of consumers across several European markets, in the form of deliberative conversations.

During these conversations, participants were able to openly express their views, share their lived experiences, expectations, and needs.

Want to find out more about our findings? Check out the full report here.

Are you interested in understanding your people's expectations or validating your approach directly with your stakeholders? Let's talk!